Browse a wide selection of trade show lighting products, including display lighting, recessed lighting, monopoint lighting, and track lighting, all of which can be used to light trade show exhibits with great success to produce strong interest and excitement. With the help of the wide selection of quality products from Pegasus Lighting, trade show exhibits can go from average to spectacular.
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Tips to Light Your Trade Show Booth, Exhibit, Kiosk, or Display
- This collection of lighting tips are relevant for trade show booths, displays, exhibits, and kiosks. Apply them when setting up your trade show booth lights so that you can draw the most attention possible to your display.
- Guiding Principle
- "Light is the first element of design; without it there is no color, form, or texture." - Thomas E. Farin, founder of Pegasus Lighting
- General
- If your exhibit is not lit properly, let's face it, no one will notice it. Properly placed exhibit lighting will add depth and/or excitement to your trade show booth. Most of the time you have less than 5 seconds to capture an attendee's interest in your exhibit. Do you really think you can do that without exhibit lighting?
- Accent Lighting
- Define THE areas of importance in your booth with well-directed trade show booth lighting.
- Ambient Light
- Sometimes the ambient light provided by the trade show hall is just too bright for your exhibit lighting to be seen properly. So, tell them to save the electricity and ask them to turn it down to get the most out of your trade show booth lighting.
- Backlighting
- The backlighting of color transparencies can add brilliance to your graphics and really make them stand out. Make sure to implement this as it can take your trade show display lighting to another level.
- Color
- Think about the importance of color in your exhibit, then use proper lighting to bring out that dramatic color. Color, especially changing color, is quite possibly the greatest attention-getter when it comes to trade show display lighting. Changing color and special effects can be achieved by using fiber optics with color wheels or with light emitting diode (LED) fixtures.
- Colored Lighting
- Through colored tradeshow lighting effects, an exhibit space can take on warmth, energy, and strength. Try using a colored lamp light bulb when available or place a color filter in front of an existing lamp to provide a constant color for almost any light fixture.
- Dimensional Quality
- Trade show lighting coming from two or three directions can give even a small booth a "dimensional quality."
- Effect of Trade Show Lights
- Attendees are drawn to trade show display lights like moths to a candle. If you use the right combination of lighting, trade show attendees are much more likely to take a stronger look at your display.
- Importance of Lighting
- Have you ever seen a TV or movie set poorly lit? Why not? Because they fully understand the importance of good lighting. Remember this when purchasing your trade show lights.
- Light Control
- You may want to create a ceiling or a canopy for your exhibit to control the lighting the way YOU want it. Manipulating the setup of your show lights with such a technique can make a huge difference in the overall look of your display.
- Moving Lights
- Motion attracts attention; moving trade show booth lights grab attention.
- Special Effects
- People are drawn to color, motion, and special effects, so implement these elements with your trade show display lights.
- Written by Chris Johnson
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