Duracell is recognized as one of the world’s leading brands. The Duracell name, originally coined as a shortened form of durable cell, is synonymous with innovation. The brand has made advances in single-use, renewable, and personal device-charging technologies. Since 1964 when the Duracell brand was introduced, the market for batteries skyrocketed. Duracell quickly became the world’s leading producer of high-performance alkaline batteries. Over time, Duracell has extended their brand to include a broad range of renewable products. Each product is vetted by their in-house technical experts to insure consistent quality and performance.